Our Actionable Channel Scale Solutions

StratifyOps provides targeted consulting to build and operationalize high-performing channel ecosystems for your Enterprise startup. Our focus is on clear frameworks, efficient execution, and tangible outcomes.

Engineering Scalable Go-To-Market (GTM) Motions

Transition from selling to channels to powerfully selling through them. We design and implement robust GTM strategies that embed channel partners into your core sales and delivery processes. Outputs include:

• Defined Channel Playbooks: Clear strategies identifying optimal partner types (e.g., VARs, SIs, MSPs, Tech Alliances, ISVs, Marketplaces) and their specific roles in your revenue generation.
• Performance-Driven Partner Programs: Creation of compelling programs with clear incentives, onboarding processes, and retention mechanisms to attract and cultivate high-value partners.
• Integrated Co-Sell Frameworks: Development of structured co-selling and co-marketing agreements that ensure seamless collaboration and shared revenue goals.

Empowering Sellers: Channel Excellence & Partner Engagement

Equip your direct sales and account management teams with the specialized skills to maximize channel leverage. Our tailored training focuses on practical, repeatable interactions:

• Partner Qualification & Relationship Building: Techniques for identifying, evaluating, and securing strategic channel partners.
• Collaborative Sales Methodologies: Hands-on training in deal registration, joint pipeline management, and effective co-selling strategies.
• Value Proposition Articulation for Partners: Developing compelling narratives that demonstrate the financial and strategic value of partnering with your solution.
• Streamlined Conflict Resolution: Establishing protocols to ensure harmonious direct and indirect sales collaboration.

Product Readiness: Optimizing for Channel Success

A B2B product's inherent value must translate into channel-ready enablement. We work collaboratively with your product and engineering teams to ensure partners can efficiently sell, implement, and support your solution. Key outputs include:

• Channel-Centric Product Roadmaps: Identification and prioritization of features and integrations that enhance partner sell-through and deployment efficiency.
• Comprehensive Partner Enablement Assets: Development of APIs, streamlined integrations, intuitive self-service portals, and clear documentation that accelerate partner time-to-revenue.
• Flexible Commercial Models: Structuring licensing, pricing, and discounting strategies that provide clear partner margins and accommodate diverse channel sales motions.
• Scalable Support & Service Delivery: Blueprinting support infrastructures capable of efficiently serving both partners and their end-customers.